Why videos take off
How platforms decide who sees you, and the hook, story, payoff structure behind videos people finish.
2 day workshop in Singapore. SkillsFuture claimable.
Make short videos people watch, then turn them into sales.
AI-Powered Content Marketing for Sales Growth and Customer Conversion. Two hands-on days to plan, film and edit real content for your business with AI. You leave with a finished video and a simple weekly plan.
2 days16 hours including assessment
From $345after SkillsFuture subsidy
Max 20learners per class
Midview CitySin Ming Lane, Singapore
What you leave with
Six skills, each taught and then practised on your own business or channel during class.
Prompts that do real work
Ask AI the right way to get hooks, scripts and storyboards you can actually film.
A plan you can keep to
Brand voice, three content pillars, a three episode series idea, and a calendar that fits a busy week.
Filming on your phone
Framing, lighting, angles, B-roll and simple direction, so your clips look intentional.
Edits that hold attention
Pacing, rhythm cuts, captions, colour and sound, put together into a 30 to 60 second video.
Reading your numbers
Better titles, thumbnails and hashtags, and how to use retention data to decide what to change next.
Who it's for
No filming or editing background needed. Just a phone and something to sell or say.
Small business owners
Reach more customers without paying an agency. Make content that sells while you run the business.
Content creators
Sharpen your hooks, make more in less time with AI, and build a brand that brands want to work with.
Marketing professionals
Run smarter campaigns in house, brief better, and show results with retention and conversion numbers.
Your instructors
Jaze Phua
Guest instructor
Filmmaker, Viral Content Creator, Gencreator, 1.6M followers.
Singapore based filmmaker, content creator and entrepreneur known for blending storytelling, technology and entertainment. Founder of Dear.AI and GenTube. His work spans filmmaking, generative AI, creator education and large scale events.
Stephen Chen
Head instructor
AI Head Coach, JL Institution.
Stephen leads the AI programmes at JL Institution and runs this course alongside the guest instructor. Not sure if it's right for you? Message him. He can also arrange a private run for your team.
How the two days run
9am to 5pm each day, with lunch and two tea breaks.
- Welcome and ice-breakerShare a short video that caught your attention recently, and why.
- What makes content go viralHow platforms decide what to show, and what visibility, reach and retention really mean.
- Hook, story, payoffAudience psychology and emotional triggers, with a group breakdown of a viral video.
- Lunch
- Prompt engineeringCreative, structural, role based and iterative prompts. Generate ideas, hooks, scripts, hashtags and storyboards.
- Prompt workshopTen hooks, three scripts and one storyboard for your own brand, refined at least twice.
- Strategy and calendarBrand identity, content pillars, a series plan, and prep for tomorrow's filming.
- Recap and confirmLock scripts, storyboards and filming roles.
- Framing, lighting and anglesVisual storytelling, B-roll and natural direction, then guided shot practice.
- Filming projectCapture 10 to 15 clips for your final video with coaching, then review and organise footage.
- Lunch
- Editing that flowsPacing, beat matching, rhythm cuts and emotional sequencing in CapCut Pro.
- FinishingColour grading, captions, overlays, effects and sound design.
- Your 30 to 60 second videoFinish the edit and swap feedback with a classmate on hook, clarity and retention.
- Publish and growOptimise title, thumbnail, caption and hashtags. Read the analytics. Build your growth plan.
- AssessmentA 30 minute open book paper and a 90 minute practical, with feedback on the spot.
Tools: ChatGPT or Gemini for ideas and scripts, BytePlus Seedance 2.0 for AI video, CapCut Pro for editing. Laptops are provided. Bring your phone.
Fees
The full fee is $1,150. Select your category to see what you pay after subsidy.
$575
SkillsFuture CreditPSEASFEC
Course reference TGS-20266064791, valid till 05/07/2028. Subsidies depend on eligibility and current SkillsFuture rules. Your advisor confirms your rate before you pay.
Where you'll learn
28 Sin Ming Lane #02-137, Midview City, Singapore 573972. A short walk from Mayflower MRT, with parking on site.
- Bright classrooms with large displays and soundproof panels
- Laptops provided, so you only need your phone
- Pantry with coffee, and a lounge between sessions
- SkillsFuture accredited training provider
Common questions
No. You need a smartphone you're comfortable with and something you want to promote. Everything else is taught from scratch and practised in class.
Your phone and its charger. If you have a product or service, bring it too so you can build content around it. Laptops with the software are provided.
At the end of day two: a 30 minute open book written paper and a 90 minute practical where you submit your 30 to 60 second video with its planning notes. You're graded Competent or Not Yet Competent, with feedback right away.
Yes. The course is SkillsFuture claimable and eligible for PSEA and SFEC. Your advisor walks you through the claim before day one.
Yes. Classrooms combine to seat up to 36 with tables. Message Stephen Chen on +65 9338 2153 to arrange a private run.
Reserve a seat
Leave your details and a course advisor will call you within one working day with the next dates and your subsidised rate. Seats are capped at 20 per class.
You're on the list
Thanks. A course advisor will contact you within one working day.
Want it sorted today? WhatsApp +65 8908 3208
Prefer to talk? Call or WhatsApp +65 8908 3208 or email jlinstitution.sg@gmail.com